Google Analytics is an incredibly powerful free tool that allows you to really understand who is visiting your site and what they do when they get there. The basics are simple for anyone to use but if you are an e-commerce company or are running an ROI focused marketing campaign (particularly if you're using AdWords) you need to be using Analytics effectively. Lucy Johnston holds an Individual qualification in Analytics.
There are several analytics products available, but you only need one on your website, and in our opinion Google Analytics is the undisputed cream of the crop. We have therefore specialised in this analytics product and can teach you how to avail of its full range of features.
Bread and Butter Marketing can help with everything, from installing Analytics on your site to providing training courses in using it effectively. Give us a call today to discuss what you're hoping to achieve and see if we can help.
In the meantime you might like to read our blog posts on the subject, which are available here.