"As an approved centre of the Institute of Leadership & Management, and a preferred training partner of Edinburgh Chamber of Commerce and the PPA, it is really important that we only work with the very best trainers. Lucy has worked with us to deliver digital marketing training to an exceptional level and this is evidenced in the feedback that she receives. I would have no hesitation in recommending Lucy to anyone looking for expertise in this field.
For a small or medium sized business it usually makes sense to handle your online marketing yourselves. The outlay to pay an agency to manage it for you is significant, and if you're not their biggest customer you may well find that they don't pay as much attention to your advertising as you would yourself. However, many of the marketing tools out there do require some time invested to learn how to use them properly. Search engine marketing (for example Google AdWords) in particular, as well as some of the tracking tools like Google Analytics are built to support the biggest advertisers in the world so can be overwhelming with all the features they offer for someone new to it. Bread & Butter Marketing understands these tools exceptionally well (having learned them at the coalface in Google!) and offers training courses to help get your business using them efficiently. People who have found them useful so far include:
- a company keen to take their existing AdWords advertising away from an agency and manage it in-house
- a company just starting out with Google AdWords who needed help generating good return on investment
- a charity wanting help getting set up with a Google Grant (free advertising from Google)
We offer tailored training courses for your business that can cover any of the services we provide, whether it be an in-depth training on Google AdWords, help getting your company Facebook page performing effectively, or a workshop in newsletter writing. We can come to your premises or office and prices start from £350 (+VAT) for a half day of individual tuition at your workplace. Get in touch today to discuss your requirements in more detail.