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Recent Blog Posts 

The most recent articles from our blog are available below. Click on any one of them to be taken to the full post.

  • 21st of April: D Day for Websites

    21st of April: D Day for Websites First of all, I feel this blog post should have, like the Hitchhikers Guide to the Galaxy, the words 'DON"T PANIC' inscribed at the front. Have you received an email from Google over the last few days that look like the one below, or are you worried about not having a mobile friendly site? This one came in for the website of the charity I run:To: webmaster of Google systems have tested 68 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 68 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.Fix this now:1Find problematic pagesView a report of the non-mobile-friendly pages found on your site, and the issues discovered.Inspect mobile issues2Learn about mobile-friendly designThere are a variety of techniques you can use to make your site mobile-friendly. Specifically, look for information about the issues brought up in Webmaster Tools.Follow our guidelines3Fix mobile usability issues on your siteFix the issues preventing your site from being mobile-friendly.What has happened so far? To recap briefly, for some time now, Google has been pushing website[…]

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  • Why and How You Should Be Using Google Analytics

    Why and How You Should Be Using Google Analytics This is an article first published in the PM Forum Magazine in the Summer 2014 Issue, Volume 22, Issue 1. If you are a member, you can log in and read the whole magazine here. It is reproduced with the kind permission of PM Forum. There is a much-quoted saying that is variously ascribed to William Hesketh Lever (founder of Unilever), John Wanamaker (US department store magnet), Henry Ford and others which goes ‘I know that half of the money I spend on advertising is wasted, the trouble is I don’t know which half’. The huge advantage of the move to online is that it is so much more measurable, but most of us are not even doing the basics required to measure the performance of what is happening on our websites so we are still wondering which half of our advertising is working. Google Analytics has been around for nearly 10 years now, and is free, but is still not used to its full potential in the majority of firms. This is the tool that will give you insights into the marketing that works.Most of you, as marketing professionals, will have some sort of tracking software installed on the websites[…]

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  • Fake Facebook Fans: Are they Worth It?

    Have you considered buying Facebook fans for your page?I've finally had a chance to watch the Channel 4 Dispatches programme on social media which went undercover to find out about the murky world of buying likes, shares and tweets. It's very interesting, and if you have any plans to get involved in a social media campaign or if you plan to hire a social media professional to help you, it's definitely worth a watch.The film highlights how easily fans can be 'bought' through agencies who employ people on very low wages to create fake profiles and like Facebook pages, watch YouTube videos, or follow people on Twitter. It also exposed how agencies can create software to create artificial likes, views and follows automatically.How much do fake fans cost?To find out more, the Dispatches team go to Bangladesh to visit a click farm that worked with companies in the UK. The Dispatches team ask for help to get fans and likes for some sites they have made up - a pretend boy band called 'Wrong Direction'. I was astounded at how little they were being asked to pay to get a good number of likes from a click-farm in Bangladesh. In this case[…]

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  • Glasgow Chamber Google Analytics Follow Up Questions

    Glasgow Chamber Google Analytics Follow Up Questions After a great 'How To' session on Google Analytics for Glasgow Chamber of Commerce today there were a few things that I said I would follow up with answers to as we ran a bit short of time during the session itself and sometimes it's easier to have step by step instructions when delegates are back in front of their computers rather than on a projector.Many of the questions could be useful to many people so I thought I'd answer them on the blog, so that others will get the benefit of the answers too and the delegates will be able to come back to them if wish to at a later date. Below are the questions that are answered in this post:How do I filter out traffic from my own company's IP address in Google Analytics?Using Google Analytics for email marketing?How to set up an alert in Google Analytics?Can I download or email a report in Google Analytics?How to link Google Webmaster Tools and Google Analytics?Is there any way to benchmark my site versus others in my industry?Can you delete a goal in Google Analytics once you have created one?Answers:1. How do I filter out traffic from my own[…]

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  • 1% For The Planet - Bread & Butter Marketing's Membership

    1% For The Planet - Bread & Butter Marketing's Membership First of all, I should really issue an enormous apology for the fact that this post comes nearly a full year after the last post on our blog. The main thing to know is that this is mostly due to the fact that Bread & Butter Marketing is no longer an Irish company, but is now a UK online marketing company, based in Troon. This was due to my husband Mark getting a new job in Glasgow, so we upped and moved to bonnie Scotland. We are still very much working with Irish and UK clients though, and while we miss Dublin very much, we are enjoying everything Scotland has to offer.View Larger MapSo what has inspired me to finally write another post? Well it was actually nothing to do with online marketing, it was instead our membership of +1% For The Planet. This is an organisation I first heard about through one of our early clients, +Frugi - Organic Cotton Clothes. who make gorgeous ethical children's clothes. 1% For The Planet was set up by the founder of Patagonia, Yvon Chouinard, to provide an alliance of businesses with a framework to support the environment.It's a fairly simple model, businesses join, paying[…]

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  • Making Facebook Cover Pages (Timeline)

    Making Facebook Cover Pages (Timeline) Update on 27th March 2013:Facebook has now updated it's Ts and Cs so that the rules are much more relaxed. The new rules only state that the image should be contain no more than 20% text, should not infringe copyright or be deceptive, and should not encourage people to set the image as their own cover page image. Current guidelines can be found in section III B of Facebook's guidelines.On 30th March 2012, Facebook will be moving every Facebook page to the new 'timeline' layout. For company page owners, this gives the opportunity to add some headline graphics to your page, including logos, relevant pictures, quotations etc to really show off your business and make it appealing to customers. Facebook have implemented some rules, however, about what you can and can't include in your header picture, and to help you we've provided an outline of these below:It should be 851px wide by 325px highIt can include logos and picturesIt can't include contact information or urlsIt can't include special offersIt can't include calls to action e.g. 'Like us' or 'visit our website'These are only a few of the rules, but perhaps the ones that might be most frequently transgressed by users who are[…]

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  • Hoorah! Certified AdWords Partner Status

    Hoorah! Certified AdWords Partner Status I'm thrilled to announce that Bread & Butter Marketing has just been recognised by Google as an officially certified Google AdWords partner.This means that Bread & Butter Marketing (well, Lucy actually!) has passed several rigorous exams, and has managed Google AdWords accounts of a sufficiently large size for a period of time for Google to deem us to be experts in our field.After a bit of research, it turns out that there aren't many certified Google AdWords partners in Ireland: there are only 8 who will manage an AdWords campaign for customers who spend less than €800 a month, and only 17 in total (I'm actually a bit dubious as to whether all of those are actually in Ireland, they may be UK based but saying they service Ireland.Whatever your budget, Bread & Butter Marketing can help you achieve more from your AdWords advertising:Group AdWords Training:If you would rather not have the expense of outsourcing your AdWords management to a 3rd party, we provide very cost effective training sessions to teach you how to get the most out of AdWords. At only €125 for a half day session, and including a £50 AdWords voucher, these are an incredibly good investment[…]

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  • Google Analytics, Part 1: What Can Google Analytics Do for My Website?

    Google Analytics, Part 1: What Can Google Analytics Do for My Website? An Introduction to Google Analytics: what can be done with it and why you should install it.One of the tools I rate most highly for any business with a website is Google Analytics. What consistently surprises me is how underused it is, given the wealth of information it can provide and the fact that it's free! I think the real problem is that there is actually too much data available so people not used to it can get a little overwhelmed. In this series of posts I hope to make Google Analytics set up and usage seem a bit less overwhelming, and to demonstrate why you can't afford not to be using it on your website.See this video for Google's Chief Economist Hal Varian explaining why the fact that there is so much data being created in the world means that a career in statistics is going to be the sexiest in the next few years...I don't think you need to be a statistician to get a lot from Google Analytics: just knowing what is possible should be enough to get you started checking the data for your own website. From there it is pretty intuitive to use and I'll[…]

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  • Search Engine Optimisation

    Search Engine Optimisation It's hard to believe that there can be anything that could be added to the reams of print already written about search engine optimisation (SEO) that already exist, both online and offline. However, we've been asked several times recently to write a blog post about our thoughts on using this marketing technique and so here they are! This blog post is more about how SEO fits in to an overall marketing strategy, rather than going into the nuts and bolts of how classic SEO is done. As you'll see if you read on, I'm not convinced that the old fashioned geekery of SEO is worthwhile in many situations, and the recommendations I make below should be possible for anyone who is able to use the internet without requiring much technical knowledge at all. As a bit of background, I (Lucy) spent nearly 7 years working at Google where SEO is almost a dirty word. Google's entire business model is based on returning the most relevant results to someone who does a search on Google: if people stop finding what they want on Google, they're only a click away from another website which might provide better results. Therefore Google (and all[…]

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  • Facebook Business Pages vs Personal Pages

    With a lot of new fans on Facebook of Bread & Butter Marketing I've noticed quite a few that are businesses using personal Facebook pages. You can tell if you are doing so because your page will have 'friends' rather than 'likes'. It's an obvious thing to do when setting up a Facebook page, but the problem is that it violates Facebook's terms and conditions, and therefore means any page doing it runs the risk of being shut down by Facebook. While this isn't highly likely, it's quite possible, and happened to one of my clients recently. The reason they are so strict about it is because of privacy. If you become friends with someone on Facebook, you automatically get access to their personal information. Business pages are set up so that, unless the person has all their personal information freely available to anyone, the business page owner won't see the personal details of the fan, but instead will only see their name and the information they choose to leave public.So what can you do if you do have a personal Facebook page for your business?Luckily, there is good news for businesses operating as personal pages as Facebook recently launched[…]

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